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70+ YEARS OF EXCELLENCE

Acknowledge the gap or the flaw in the market is a first step followed by
creating separate and several modules to best solve this specific gap in our
research phase which reaches a fruitful phase when paired with
development routines. Our shared research and development
methodologies allowed us to be one of the most successful businesses in
the local market what’s obviously illustrated in our tangible ideology in our
enlargements over the recent years

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Our Mission

Our heritage as an investment firm commits us to value quality and the continuous development to achieve the greatest benefit and satisfaction for all who deal with us.
We Initiate, apply, and transcend business knowledge and values across our generations for an ever-lasting consumers’ related value proposition while standardizing our aims to bring solutions for every business we step in.

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Our Vission

Our vision is to continue seeking initiatives and proposing values of investments to maximize our existence through the upcoming years.

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WELCOME TO GENENA’S WORLD

Our main inspiration is our people. We believed that our success will be built over time because of our community; our family. Through our journey of 70+ years, we proposed integrated entities in different sectors only to please our families. In other words we are a family of businesses proposed to a family of people. Our differently natured entities are common in values which define our solid existence in the market and most especially in the people's hearts. Our values of excellence, taking initiatives and innovation created an ever-lasting warm experience related to our name till the time being.

EXCELLENCE

Maximized results are all that we are keen about in a professional and effective attitude.

INGENUITY

Every single detail is based on deep and continuous studies to propose the ultimate value.

CONTINUOUS DEVELOPMENT

We are committed to serving the highest quality and we had a major fingerprint in such values.

INNOVATION

We support the initiation of ideas, we succeeded to present to the Egyptian market the first mall experience, integrated commercial units and ice-skating venues.

WELCOME TO
GENENA’S WORLD

Our differently natured entities are common in values which define our solid existence in the market and most especially in the people’s hearts.